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A crosstab
is an analysis examining one set of variables against any other
set of variables. It is often used to identify target markets for
advertising campaigns or to investigate a publication’s profile.
Telmar’s
latest Crosstab program is intuitive, fast, and innovative. Designed
by our clients for our clients, it is an extremely flexible system
for analysing respondent data.
| Feel |
| • |
Fast and user
friendly |
| • |
Uncluttered
screens |
| • |
Novice or advanced
mode |
| • |
Use of standard
Windows commands such as Cut, Copy and Paste |
| Selecting
audiences |
| • |
Simple electronic
codebook (coding from one screen only) |
| • |
Simple coding
of ‘Cars’ and ‘Holidays’ |
| • |
Brand/word search
across entire database |
| • |
Quick and easy
brand and reading repertoires |
| • |
Ability to save
own codes for future selection |
| • |
Mean/median
averages |
| Reports |
| • |
Customised reports
(including ranked or tabulated formats) |
| • |
Instant graphs,
exportable to PowerPoint |
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Direct
link to Correspondence and Cluster programs |
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