Printplan 2002 is Telmar's new innovative press planning package. With just one easy-to-use program, it is possible to carry out a range of press analyses including cost, coverage or composition rankings, schedule evaluations, optimisations and frequency distributions. The main features of the program are as follows:

  • New Philosophy: Wizards guide the user step by step through their analysis

  • Ability to run Single and Multiple Schedules, Multiple Targets, Optimisations, Coverage, Cost and Composition Ranks within the same program

  • Improved frequency distribution reports " User can analyse several target audiences simultaneously

  • Impact factors or media weights can be assigned to take account of page size and colour

  • Instantaneous reach and frequency calculations, carried out as the user inputs

  • Ability to create and save cost files

  • Improved built in graph facility

  • Ability to Simulate and Duplicate publications

  • New "What If" Facility

  • Solus Reach

  • Export directly to Microsoft Excel

  • Direct Email facility

  • New design of Toolbars and Screen Settings can also be customized

 
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