| Printplan
2002 is Telmar's new innovative press planning package. With just
one easy-to-use program, it is possible to carry out a range of
press analyses including cost, coverage or composition rankings,
schedule evaluations, optimisations and frequency distributions.
The main features of the program are as follows:
-
New Philosophy:
Wizards guide the user step by step through their analysis
-
Ability
to run Single and Multiple Schedules, Multiple Targets, Optimisations,
Coverage, Cost and Composition Ranks within the same program
-
Improved
frequency distribution reports " User can analyse several target
audiences simultaneously
-
Impact
factors or media weights can be assigned to take account of
page size and colour
-
Instantaneous
reach and frequency calculations, carried out as the user inputs
-
Ability
to create and save cost files
-
Improved
built in graph facility
-
Ability
to Simulate and Duplicate publications
-
New "What
If" Facility
-
Solus Reach
-
Export
directly to Microsoft Excel
-
Direct
Email facility
-
New design
of Toolbars and Screen Settings can also be customized
|