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Telmar's radio planning
program (RBP) is innovative, user-friendly and flexible. Designed
to meet the needs of our clients, it has been continuously developed
to reflect the growing sophistication of the radio industry.
| Feel
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| • |
Wizard
takes the novice through the stages of running a manual or
optimised campaign |
| • |
More
experienced user can chose ‘Do It Yourself’ |
| • |
Simple
coding of target markets (no previous coding experience necessary) |
| Campaign
Set Up |
| • |
Simple
steps to follow |
| • |
Single,
alternating or multi-week campaigns |
| • |
Option
of setting multiple spot lengths |
| • |
Individual
or global cost |
| • |
Ability
to create own station groups for reports |
| Reports
|
| • |
Campaign
reports give regional summary |
| • |
Station
composition graphs and reports |
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Station
duplication graphs and reports |
| • |
All
station profiles by reach and hours (ranked if required) |
| • |
Ability
to access conversion tables for any station against demographic
group (vs all adults) for one, four and 13 week reach and
by daypart |
| • |
Station
summary reports detailing every station's reach, population,
total and average listening hours and the station's efficiency
for reaching any given demographic group |
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