TimePlan is essential for planning seasonal campaigns in order to ensure that the desired coverage and frequency is achieved within the campaign period.

We know that some publications are still being read many weeks or months after their cover date. It is important for agencies and advertisers to know exactly how their anticipated coverage is spread over time, especially for seasonal or coupon advertising.

The NRS has carried out some research resulting in readership accumulation curves for every title on the NRS. TimePlan has been designed to incorporate this data into press planning. The user inputs the schedule insertion by insertion and the program gives coverage and frequency week by week. You may plan your schedule to maximise coverage within the campaign period.

The main features of the program are:

• Simple to use.

• Fully integrated into the Printplan program - so you only need one program.

• Gives coverage week-by-week and over the full campaign period.

• Compares coverage achieved during the campaign period with coverage ultimately achieved.

• Gives the coverage build for individual insertions.