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Automatic Build
Up by Criteria
Each table created by the user offers a variety
of parameter keys such as type of programme and
day-parts. The criteria (number of spots, GRP, budget)
may be used separately or combined. This enables
the split of breaks to be adjusted as precisely
as required. For example, the user may enter a budget
per channel followed by a GRP per day part and a
number of spots per week. The plan is then automatically
constructed according to the selected criteria. |
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