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Telmar Peaktime accompanies
the user during all stages of the sales process from initial
booking till final day of broadcast
Initial Booking Phase
The Adloc application
improves the service provided by the Sales House to the Media
Buyers.
Adloc enables Media Sales Houses to
turn Media briefs into actual bookings during the upfront
period, which is when most of their inventory is sold. The
aim is to maximize upfront revenue or any other objective
and thus gain full control over the inventory.
ADLOC takes into account all types of
constraints:
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Legal: Maximum break length, maximum broadcast
per day, per hour, clash codes…
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Marketing: twin spots, Run By Station campaigns, Spot
Buying, Programs or Time Slots selection, …
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Commercial: negotiated up front deal (% of preferred
positions…) |
The optimum result is checked, validated
and sent out to the Sales System.
Ongoing Booking Phase
The aim of this module is to provide
the Planning Department with a tool for handling daily optimization
of campaigns booked in the Sales System as:
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Future GRPs estimates may have
changed
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Broadcast GRPs on current campaigns are
different than expected
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New campaigns are accepted every day and
need both to be optimized, as well as the whole inventory |
Driven by inventory optimisation
objectives, ADLOC Replay re-adjusts Run by Station campaigns
on a regular basis, using the minimum of air time & providing
high performances to Media Agencies & Advertisers.
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